Marketing and Campaign Management

GoldMine Enterprise Edition's marketing automation functionality increases revenue by targeting the right prospects for each marketing campaign. To help achieve a greater return on your marketing budget, GoldMine Enterprise allows you to track marketing activities, costs and ownership for each campaign, and unlike other CRM products, it also permits marketing managers to create test campaigns before launching full-scale ones. Immediately after campaign launch, campaign managers and sales agents can use powerful tools to help qualify, maintain, and analyse the lead process.

Campaign Management allows Marketing Professionals to create and manage campaigns easily. This encompasses test campaigns and run trials to predict and quantify campaign ROI. Campaigns can be fine tuned as they roll out, using real-time data.

Aligning marketing efforts along common goals helps drive home overall marketing themes whilst providing the best return on budget. GoldMine Enterprise's Campaign Management functionality provides businesses the ability to run consistent, targeted marketing efforts.

Using Quick Ratio, marketing managers can immediately monitor the effect a campaign is having on the pipeline, and have the opportunity to quickly make adjustments. From changing the message, audience, or offer, businesses can now tweak campaigns for greater effect and a bigger increase in potential revenue.

Campaign Management functionality includes:

• Campaign creation and management
• Data segmentation for group and list creation
• Test campaigns before launching full scales ones
• Closed loop reporting on campaign performance

Lead Management ensures that leads are distributed to the right person automatically using configurable business rules. Lead management can be adjusted and optimied by management in real-time. Leads can be ranked, qualified, reassigned and more. Extensible business logic maximises the value of lead analysis. Users benefit from access to a full prospect/customer case history, including data pulled from sources across the organisation.

Lead Management capabilities include:

• Manual and automatic lead routing
• Import leads from any source
• Lead notifications for quick response times
• Lead acceptance/rejection with comments
• Lead distribution and conversion metrics

 

Access to Critical Real-Time Information

The constant pressure to make key business decisions require a reliable point of management – the Dashboard. GoldMine Dashboards offer real-time viewing and reporting, and configured homepages which make drilling down into the transaction data quick and easy. This much needed management tool is now available to everyone in the marketing organisation.

By leveraging GoldMine software's robust dashboard and analytics tools, marketing managers have a real-time view of their ongoing campaigns, lead information, and overall marketing performance.

Dashboard and Analytics functionality include:

• Configurable marketing home page
• View campaign results by type and lead counts
• Lead routing analysis with conversion statistics
• Real-time access for better business decision making

To discuss your requirements further tel: 0845 6588 121 or e-mail: info@prior-analytics.com